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Book · 10th Anniversary Edition

The Power of TED*: The Empowerment Dynamic

The Power of TED* (*The Empowerment Dynamic) by David Emerald is a short teaching fable about moving out of drama. Its characters, David, TED* and Sophia, show how to leave the Victim role and live as a Creator, Challenger and Coach. First published in 2005, it introduced the Empowerment Triangle and has been read around the world.

By David Emerald · Polaris Publishing

Cover of The Power of TED* (The Empowerment Dynamic), 10th Anniversary Edition, by David Emerald
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About the Book

The Power of TED* is the book that started The Empowerment Dynamic. David Emerald wrote it as a fable on self-leadership and self-published it in late 2005. It spread by word of mouth among people looking for a way out of everyday drama, and in time it found its way into organizations as a set of ways of thinking, relating and acting. The 10th Anniversary Edition, published by Polaris Publishing in 2015, is the current English edition, and a Spanish edition is available.

Book details
DetailInformation
TitleThe Power of TED* (*The Empowerment Dynamic), 10th Anniversary Edition
AuthorDavid Emerald (David Emerald Womeldorff)
PublisherPolaris Publishing, 2015 (first published 2005)
Length176 pages, paperback
FormatsPaperback and eBook; Spanish edition available
ISBN-13 / ISBN-109780996871808 / 0996871802
TypeTeaching fable, not a memoir or case study

What Is The Power of TED* About?

The story follows David, who is struggling in a problem-focused, Victim orientation, and the people who help him see another way to live. TED*, a character who embodies The Empowerment Dynamic, challenges David’s thinking. Sophia, a coach, helps him learn to ask better questions of himself. Through their conversations the reader meets the three roles of the Empowerment Triangle, and learns how to practice them.

The fable is built on a simple observation: most of the drama in our lives comes from how we respond to difficulty, not from the difficulty itself. The book takes the Drama Triangle, a model of three reactive roles, and offers an alternative, the Empowerment Triangle. That alternative does not deny that problems exist. It changes where you put your attention and how you act.

Victim

“Life happens to me.”

FocusReacting to choosing

Creator

“I choose my response.”

Persecutor

“I must win.”

ActPutting down to building up

Challenger

“You can do it.”

Rescuer

“Let me fix it for you.”

RelateTelling to asking

Coach

“What do you want to create?”

The central shift in The Power of TED*: each drama role has an empowering counterpart you can practice.
Your life is a kind of laboratory where you’re constantly experimenting with your own higher knowing, always increasing your capacity to design the life you choose. Human beings must create; it’s hardwired. The question is, are you consciously creating or only sleepwalking through your human life?
David Emerald, The Power of TED*

The book is spoiler-light by design. Its power comes from reading how the characters’ conversations change David’s focus, and then trying the same questions in your own life. The Center’s blog explains why the authors teach through stories in What Story Will You Tell About These Times?

Central Lessons

1. Drama is a response, not a circumstance

The Drama Triangle was described by psychiatrist Stephen Karpman in 1968. TED* adds that the roles of Victim, Persecutor and Rescuer are ways of managing anxiety, and that anyone can slip into them. The book helps you recognize the pattern in yourself first.

2. Orientation shapes everything

When your attention is on what you do not want, you tend to feel anxious and act reactively. When it is on what you want to create, you tend to feel more resourceful. TED* calls these a problem orientation and an outcome orientation, and describes how focus shapes inner state, behavior and effect in the FISBE chain.

3. Three empowering roles replace three drama roles

The three roles of the Empowerment Triangle
RoleReplacesCore stanceSignature move
CreatorVictimI can choose my response and shape what I wantNames a desired outcome and takes a Baby Step
ChallengerPersecutorI believe you can grow, and I will say what is trueAsks for a commitment, with respect
CoachRescuerI trust you to find your own answersAsks questions instead of giving solutions
Choose yourresponseOutcome orientationCreatorChallengerCoachchoosestells the truthasks and trusts
The Empowerment Triangle: Creator, Challenger and Coach. See the full guide for each role.

4. Tension is useful, and Baby Steps make it productive

Between where you are and where you want to be there is a gap, which TED* calls Dynamic Tension. The book shows that you do not need to resolve it all at once. A Baby Step is a small action that is entirely your responsibility, short-term and aimed in the direction of what you want.

5. You are always creating

The deepest lesson of the book is the one in the passage quoted above: human beings create all the time, either consciously or by default. TED* is a way to make that creating conscious.

Summary: The Book in One Page

  1. 1

    Notice the Dreaded Drama Triangle

    You are in drama when you feel like a Victim, blame as a Persecutor or rescue as a Rescuer. Naming the role loosens its hold.

  2. 2

    Shift from problems to outcomes

    Ask what you want to create. The question changes your inner state and the actions that follow.

  3. 3

    Choose a Creator, Challenger or Coach stance

    Pick the empowering counterpart of the drama role you are in. Choose, tell the truth with respect, or ask.

  4. 4

    Take a Baby Step

    Pick one small action that is within your control and move toward the outcome you want.

This page summarizes the book briefly. For a deeper treatment of the model, read the complete guide What Is the Empowerment Triangle? and compare the two models in Drama Triangle vs. Empowerment Triangle.

Who Should Read The Power of TED*?

Individuals

If you keep repeating the same conflict

If you feel stuck in a pattern at home or at work and want a clear way to see your part in it, the fable gives you language and a practice.

Leaders

If you are tired of rescuing or blaming

Leaders often swing between fixing problems for people and criticizing them. The book shows a third path: challenge with respect and coach with questions.

Coaches

If you coach other people

The Coach role in TED* is a practical stance for asking, not telling. Coaches use the book to ground a shared language with clients.

About the Author

David Emerald (David Emerald Womeldorff) was an author, leadership coach and organizational consultant for more than 30 years. He drew the first Empowerment Triangle on a whiteboard in 2003 and wrote The Power of TED* in 2005. He died on April 16, 2025. Read his full story on the David Emerald biography page, or Donna Zajonc’s message in Honoring the Life and Legacy of David Emerald.

Continue Learning

After The Power of TED*, there are three books that build on it. We suggest this order if you want to go deeper: the workbook to practice, the 3 Vital Questions to apply TED* at work and Donna Zajonc’s book to bring it into coaching.

Cover of The Power of TED* Workbook by David Emerald

The Power of TED* Workbook

Applying TED* (*The Empowerment Dynamic) to Life

Guided exercises and reflections for practicing the three roles.

About the TED* Workbook
Cover of 3 Vital Questions: Transforming Workplace Drama by David Emerald

3 Vital Questions

Transforming Workplace Drama

A workplace fable about the three questions of focus, relating and action.

About 3 Vital Questions
Cover of Who Do You Want to Be on the Way to What You Want? Coaching with The Empowerment Dynamic by Donna Zajonc

Who Do You Want to Be

On the Way to What You Want

Donna Zajonc's guide to coaching and leading with TED*.

About Who Do You Want to Be?

Framework

The 3 Vital Questions

The daily practice that puts TED* to work.

The 3 Vital Questions framework

Free download

Field guide

Three shifts, six roles and three questions on a single page.

Download the field guide (PDF)

Training

3VQ eCourse

A self-paced course on applying the questions at work and in life.

Explore the 3VQ eCourse

Frequently asked questions

Is The Power of TED* a true story?

No. It is a fable, a teaching story, not a memoir or case study. The Center describes its books about The Empowerment Dynamic as fables, and the characters illustrate the model rather than report real events.

What does TED* stand for?

TED* stands for The Empowerment Dynamic. The asterisk points to that full name. In the book, TED* is also a character who embodies the Empowerment Dynamic. Read more in the Empowerment Triangle guide.

What is the main message of the book?

You can choose how you respond to difficulty. By moving from a problem orientation to an outcome orientation and from the Victim, Persecutor and Rescuer roles to Creator, Challenger and Coach, you can leave drama and create what you want.

Is there a workbook for The Power of TED*?

Yes. The Power of TED* Workbook is a companion with guided exercises, reflections and tools. It is also sold with the book in a combo.

Where can I buy The Power of TED*?

The 10th Anniversary Edition is available on Amazon in paperback and eBook, and a Spanish edition is available. The Center also offers a Book + Workbook combo.

Your next step

Read the book, then practice it

Start with The Power of TED*, or pair it with the workbook so you can practice each idea as you read.